At least the ones that do read this will know. Education is the spreading of wisdom. Unfortunately, rumors spread like cockroaches, and are just as hard to kill. Thats why we, as a collective group that know and understand facts, need to stomp on the rumor as quickly as possible.
There will always be people who never research and will always ask the obvious questions, dispite if the answer is in his face. But, if you know the answer, give it, but also give an example on how you found it.
Give a man a fish, feed him for a day. Teach a man to fish, feed him for life....but make sure he knows how to bread it and deep fry it